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McDonald’s Set to Become the Biggest Children’s Book Distributor in the UK »
McDonald's branches in the United Kingdom will include a book with each Happy Meal sold as part of a promotion called "Happy Readers," starting Wednesday.With one book per Happy Meal in the U.K., McDonald's estimates that they will become the largest children's book distributor in the country, with a total of 15 million books handed out by the end of 2014. ... Source Main page (current trends)