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A&F given 'brand readjustment' as revenge for plus-size meanness »

A lot of people are pretty annoyed at Abercrombie & Fitch CEO Mike Jeffries after he declared who's worthy of wearing his company's clothes ("cool and popular kids") and who isn't (plus-size women). Los Angeles filmmaker Greg Karber decided to get revenge on the "terrible company" by giving them a brand readjustment: He scoured "the douchebag section" of Goodwill stores for donated Abercrombie clothes, then handed them out to homeless people on Skid Row. Source Main page (current trends)
More about: Abercrombie & Fitch CEO Mike Jeffries, Abercrombie clothes, Greg Karber, readjustment, revenge