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This Is What Happens When The Gun Industry Sees Kids As Customers »
The percentage of American households that reported owning guns dropped more than 40 percent between 1977 and 2010, according to surveys by the University of Chicago's National Opinion Research Center. Among its efforts to reverse that trend, the firearms industry is working hard to convince children to embrace gun culture. Source Main page (current trends)
More about: American Households, National Opinion Research Center