Behold The Power Of... Chocolate »

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Independent book retailers might have a new secret weapon as they take on big booksellers like Barnes & Noble and e-commerce behemoths like Amazon. A new study from Belgium researchers at Hasselt University suggests that the smell of chocolate in bookstores encourages customers to spend more time browsing for books. Source Main page (current trends)

More about: amazon, BARNES & NOBLE, chocolate, Hasselt University, Independent book retailers, secret weapon

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