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Pictured: The before-and-after weight loss photo taken ONE HOUR apart (using some aggressive marketing tricks from the diet and fitness industry) »

Personal trainer Andrew Dixon (pictured) showed in a step-by-step guide just how the inspirational weight loss images used by large companies can often be explained by some clever lighting, quick shave and a change of shorts. Source Main page (current trends)
More about: aggressive marketing, Andrew Dixon, Personal trainer, Weight Loss