Watch the Most Bafflingly Awesome New-Product Demo of 2013 So Far »

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Everyone is raving about NeverWet, a spray-on waterproof coating that Rust-Oleum is manufacturing and distributing in North America in return for royalty payments. I didn't get what all the fuss was about, but then I saw the product demonstration video below. And, uh, holy crap. Source Main page (current trends)

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