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Buying Apple Products Is an Exercise in 'Narcissism' | Wired Opinion | Wired.com »

The attraction of technology stems in part from our admiration of ourselves; personal technology points us back to ourselves. In the Mac narrative, differences in operating systems represent differences in cognition styles. Associating with a particular brand is more than an affiliation to a name or corporate philosophy; it’s an affiliation to a way of thinking. Source Main page (current trends)

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