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Dove Canada Uses Photoshop Trojan Horse to Shame Potential Body-Shamers »
Battles can’t always be fought like a football game, with the offense and defense meeting each other head-on. Sometimes it’s most advantageous to infiltrate the enemy for a sneak attack--which is exactly what Dove is doing in its ongoing war against unrealistically svelte depictions of women in advertising.The decade-running "Real Beauty" campaign, which won a Grand Prix at Cannes in 2007, continues its assault on Photoshop by fighting fire with fire. Source Main page (current trends)