Bertolli Makes the Most of Barilla Chairman's Anti-Gay Comments »

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Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn't care. Seizing on comments made by Barilla's chairman about how the company would never put gay couples in its advertising, Bertolli Germany quickly posted pro-gay imagery in its social feeds, happily taking advantage of its rival's misstep. Source Main page (current trends)

More about: barilla, Bertolli, Bertolli Germany

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