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Engineering kits for girls + Beastie Boys tune = best toy ad ever »

Stanford-educated engineer Debbie Sterling was bothered by how few women there were in her field, and by how few options there were for girls discover engineering through their toys. So she started GoldieBlox, a toy company that makes construction sets and other products geared toward girls, with the hope of inspiring a love of engineering. Source Main page (current trends)
More about: Beastie Boys, Debbie Sterling, Engineering kits, toy company