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Diet Sodas' Glass Is Half Empty »
Joanna Stepka is the soda industry's new nightmare. The 33-year-old Rhode Island resident began drinking Diet Coke in kindergarten, graduating to three cans a day by adulthood. She quit in August after her gym trainer told her artificial sweeteners are unhealthy and make people fat even if they don't have calories. For a while they helped: Diet soda's share of consumption rose from 26% to 31% between 1990 and 2010, according to Beverage Marketing Corp., even as many consumers complained about the taste. Source Main page (current trends)
More about: Artificial sweeteners, Beverage Marketing Corp., Diet Coke, Diet Soda, diet sodas, Joanna Stepka, kindergarten, Rhode Island resident, soda industry