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Ron Burgundy Co-Anchors Real Newscast »

The marketing campaign for "Anchorman 2" is already being lauded as a game changer, and this weekend Ron Burgundy (Will Ferrell) continued his march into our hearts and minds with an appearance on KXMB-TV, a local newscast in Bismarck, North Dakota. Deadpanning his way through actual stories, Ferrell hosted the post-Iron Bowl broadcast alongside anchor Amber Schatz, who showed superhuman strength in not cracking up every few seconds. Source Main page (current trends)
More about: Amber Schatz, BISMARCK, North Dakota, game changer, marketing campaign, Ron Burgundy, Will Ferrell